Our Story: Born From What Others Overlooked
We're an international team of business and marketing strategists with over 15 years of experience spanning the Israeli high-tech industry and global markets across EMEA, North America, and APAC.
We've worked with SMBs, startups, and enterprises across industries and borders—from Tel Aviv to London, New York to Singapore. Different markets, different challenges,
but throughout our careers, we kept seeing the same frustrating pattern.
Brilliant products. Passionate teams. Solid markets. But growth had stalled—and no one could figure out why.
Sometimes it was the wrong system setup. Sometimes a misaligned marketing funnel or disconnected sales process. Often, leadership knew something was broken but couldn't pinpoint what.
These weren't failing businesses. They were businesses on the edge of breakthrough—held back by invisible friction.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Our Approach
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Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience
